2023
Three-channel video and performance installation.
Performance duration 03:00:00. Main video (ad) duration 00:03:48 looped.
The PygmalionPro Xpo investigates the profound impact consumerism has on our sense of self. The installation of 3D rendered animation and video simulates a trade show booth which navigates the false promises made and facades maintained by corporations. Due to the performative nature of the work - involving live actors and personas - The PygmalionPro Xpo explores the expanded role of the exhibition visitor as a quasi-consumer.
Watch the PygmalionPro ad here!
The set embodies the ergonomically alluring, yet illusory promises tech companies offer us. And the carefully curated characters aim to blur the viewer’s distinction of reality whilst testing the conventions of our daily social interactions. The space suggests order and control, but, in leaving easter eggs for the viewer within the curations, and by recreating the peculiar moments we have with customer service, illusions are revealed and pretences are broken.
Promo Photos from the Product Launch Xpo
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